Though Buzztime had successfully developed the on-premise trivia entertainment category nearly 27 years prior, the brand’s lack of innovation left the company fighting for relevancy in an entertainment channel that was now crowded and commoditized, impeding growth.
- Provided market positioning clarity and direction, brand repositioning, differentiation discovery and strategy, as well as new product naming and positioning.
- Resuscitated and differentiated the old brand product (hand held trivia) and transform it into the world’s first social, mobile, entertainment platform, poised to regain its reign as market leader and catapult the competition.
- Created energized separation through unique differentiation and re-positioned the old brand through the introduction of a new product with an accompanying proprietary game ecosystem – the BEOND tablet.
- Imbedded new growth multipliers for the brand’s re-launch and used the legacy of the brand to grant it credibility in re-introducing the brand’s future and its future innovations.
Produced and named the BEOND tablet, which was featured in Times Square and Wall Street Journal and is currently being rolled out in Buffalo Wild Wings across the United States. The BEOND tablet is the first new product launched for Buzztime in 27 years.
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