Brand Planning
Once the brand has been evaluated, positioned and differentiated; it can now proceed to planning. Brand Planning includes the strategic and necessary next steps in order to create Return On Marketing (ROM) value. Brand Planning will entail a 12-48 month scope of brand activities, presented as a Marketing Action Plan (MAP) with accompanying marketing, objectives, pre-strategy, strategy and specific tactics in order to develop, deliver and implement brand resulting in a successful and sustaining contagion brand launch.
To plan a proper activation we must know why people buy through a closer evaluation of your target’s Purchase Intent Drivers, which ultimately determines the effectiveness of your positional differentiation. The key to a successful brand strategy is determined by each potential participant’s complete understanding and committed engagement toward your market position.
About the Author: Brad Circone
