Brand Anatomy

on May 15 | in | by | with Comments Off on Brand Anatomy

The unkind truth – without conducting a Brand Anatomy, the process of becoming “one of a kind” is more like one of millions. A brand is not about you, or the organization, or the product and service or even the customer – it’s about all those feelings, perceptions and experiences that occur between the brand and every other touch point it contacts in communicating its core qualities.

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