Purpose Equals Purchase: New consumers are looking for their media experience to match the purpose with which they lead their lives. They want help fulfilling their needs, passions and interests. Purpose drives their shopping and purchases so much so that consumers end up choosing brands that engage them on their passions and interests 42% more often than they do those that simply urge them to buy the product being advertised. For these consumers, the path to purchase is actually the path to purpose. – GOOGLE
The ubiquity of digital domesticates brand arrogance and acts as its ultimate companion in longevity. Digital Anthropology rightfully directs and preserves brand essence. It documents every true step of the brand through the democratic voice of those who participate.
The Brand Anatomy, based on positional differentiation, informs Digital Anthropology which understands the human habit and business terrain and how they affect and influence brand culture and purchase intent.
Using ethnography and anthropology we successfully predict the connection between human want and the brand, allowing us to choose the catalyzing channels that best represent your brand and its intent.
These brand-specific connections and wants will require application of some or all of the following of our expertise: