To reposition a commercial “portable alarm company” as an industry and world leader in protection technology solutions. Also, to incorporate a product line extension into the brand – a home consumer unit called the tattletale.
- Brand Power Statement: Tattletale is the first and finest patented-portable, digital-cellular asset protection system employing its proprietary Halo Advanced and Plug ’n Protect technologies, producing the world’s leading, high performance wireless alarm products and securities architecture, featuring its unparalleled motion2mobility I MAP, Instant Mobile Asset Protection for optimal theft defense, on site or in home. To date, the Tattletale brand remains undefeated.
- Brand Purpose: The purpose of Tattletale is to relentlessly imagine and innovatively inspire best of breed portable protection systems producing safety, sanctity, and security for your most valued assets. Commercial & Consumer/Home unit repositioned to provide your home or workplace with an “Advanced Halo of Protection” Commercial unit repositioned as “Military Grade”.
- 23 of the top 24 commercial construction companies chose to protect their business with Tattletale.
- Tattletale is currently protecting nuclear power plants, Black Hawk helicopters, and the United States Constitution.
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