United States Fencing Association
challenge
The United States Fencing Association was heavily investing in their association publication, American Fencing Magazine, with no monetary return.
The United States Fencing Association was heavily investing in their association publication, American Fencing Magazine, with no monetary return.
solution
Using the Investire model, Circone + Associates turned the journal into a lifestyle magazine. Investing both creative and sales time to make the magazine more attractive to advertisers, readers and fencing outsiders. A website, AmericanFencingMagazine.com was also created to give an online presence for the publication, as a marketing platform, a repository of articles and community building.
Using the Investire model, Circone + Associates turned the journal into a lifestyle magazine. Investing both creative and sales time to make the magazine more attractive to advertisers, readers and fencing outsiders. A website, AmericanFencingMagazine.com was also created to give an online presence for the publication, as a marketing platform, a repository of articles and community building.
measured success
- Gross Advertising Sales highest in magazine’s history with a 27% increase
- First time in USFA history the magazine has broken even
- 158% ad placement increase vs. historical average
- 66.7% of all advertisers are committed to a yearly 4x run
- Approximately 50% of all advertisements are full page or two page spreads
