Solar Imaging
challenge
In the highly competitive printing and finishing industry, Solar Imaging’s position was undefined. The brand was unclear, co-mingling with its sister company, Eclipse Photography.
In the highly competitive printing and finishing industry, Solar Imaging’s position was undefined. The brand was unclear, co-mingling with its sister company, Eclipse Photography.
solution
Brand equity through differentiation, featuring the newly defined Solar Image Management System (SIMS), Solar Imaging’s exclusive, state-of-the-art imaging services. Initial creative was driven by a direct mail campaign featuring current Solar clients and their testimonials. In conjunction, an elegant, minimalist web site was developed. Ring of Selling, live improvisation sales scenarios utilizing brand differentiation, reinforced the selling process for immediate traction and increased brand equity.
Brand equity through differentiation, featuring the newly defined Solar Image Management System (SIMS), Solar Imaging’s exclusive, state-of-the-art imaging services. Initial creative was driven by a direct mail campaign featuring current Solar clients and their testimonials. In conjunction, an elegant, minimalist web site was developed. Ring of Selling, live improvisation sales scenarios utilizing brand differentiation, reinforced the selling process for immediate traction and increased brand equity.
measured success
- Sales Increased 11% after the first five months
- From 2003 (pre-branding) to 2004, Solar saw a 194% increase in total annual sales, including two consecutive
record setting months. - Customers consistently use the new nomenclature (brand differential language) when describing SIMS.
