Promowest Productions
challenge
Since 1984, PromoWest Productions has entertained the Midwest. The Newport Music Hall, PromoWest Pavilion, The Plaza, Fat Eddie’s, and The Basement at Fat Eddie’s were independent venues that loosely comprised PromoWest Productions; an entertainment company without a consolidated brand.
Since 1984, PromoWest Productions has entertained the Midwest. The Newport Music Hall, PromoWest Pavilion, The Plaza, Fat Eddie’s, and The Basement at Fat Eddie’s were independent venues that loosely comprised PromoWest Productions; an entertainment company without a consolidated brand.
solution
Create a family of sub-branded venues which collectively reside within a master brand simply called PromoWest.
Create a family of sub-branded venues which collectively reside within a master brand simply called PromoWest.
measured success
- Projected revenue up 35-50% for 2005
- Most profitable summer season in company history
- Ranked # 7 & 8 (PromoWest Pavilion & Newport Music Hall respectively) by Business First, in The List, Greater Columbus for Profit Attractions, RANKED 2004 by PAID ATTENDANCE
