HealthFirst Chiropractic
challenge
Previously known as Dr. Schone and Associates, HealthFirst Chiropractic – as a brand – had very little, if any brand awareness outside of Dr. Dennis Schone’s legacy. After hiring three new doctors and expanding to a new facility, the staff realized that in order to grow and prosper, the company had to look to the future by offering services that no other chiropractor could offer, while developing a brand that would no longer rely solely on the relationships built under the previous name.
Previously known as Dr. Schone and Associates, HealthFirst Chiropractic – as a brand – had very little, if any brand awareness outside of Dr. Dennis Schone’s legacy. After hiring three new doctors and expanding to a new facility, the staff realized that in order to grow and prosper, the company had to look to the future by offering services that no other chiropractor could offer, while developing a brand that would no longer rely solely on the relationships built under the previous name.
solution
Develop a new health-centered brand to differentiate the organization from the traditional “crack and pop” chiropractic mold. Create brand drivers such as the Health Healing Stages and Artistry of Hands as a family portfolio of “advanced chirotherapies” to better connect with the concept of long-term wellness. Focus all efforts behind the new tag line “It’s your life, perform it well” and ask that patients commit to becoming Wellness Partners.
Develop a new health-centered brand to differentiate the organization from the traditional “crack and pop” chiropractic mold. Create brand drivers such as the Health Healing Stages and Artistry of Hands as a family portfolio of “advanced chirotherapies” to better connect with the concept of long-term wellness. Focus all efforts behind the new tag line “It’s your life, perform it well” and ask that patients commit to becoming Wellness Partners.
measured success
- Heightened brand awareness
- Increased average per-patient profit at new facility
- Greater per-patient visit ratio due to Health
- Healing Stages and ONCE Exam
