Chief Brand Officer
As the President and Founder of Circone + Associates, Mr. Circone is an innovative leader in brand building and equity proliferation, focusing the agency on producing remarkable brands through strategic research, relevant differentiation and preferential positioning. With more than twenty years of experiential and entrepreneurial marketing communications, sponsorship, and branding expertise, he successfully transforms companies into market leading brands.
His Addy award winning firm in Columbus, Ohio serves a wide spectrum of business categories from professional service firms, retail and advanced technologies to interactive entertainment, international sports, and music, assisting both public and privately held companies throughout the U.S.
Mr. Circone has worked with such distinctive brands as the United States Fencing Association at the Olympic Games, Diageo Brands, NY Giant Linebacker Legend and Hall of Famer Harry Carson, PNC Bank, Qwest, Giant Eagle, and Hyatt Hotels, to name just a few.
His agency continues to be presented with numerous citations of advertising and branding excellence, earning multiple awards from various sectors, including: Best Web Sites, Self-Promotion Advertising & Marketing, Direct Marketing, Consumer Campaigns, Music and Broadcast Marketing, and most recently the Agency was honored with a Pillar Award for outstanding charitable community service.
Prior to his success in branding, Mr. Circone was a multi-million dollar recording artist and internationally published lyricist with The Toll on Geffen Records, featuring numerous songs and appearances on MTV, as well as inclusion in the Rock-N-Roll Hall of Fame, “Nationally Signed Ohio Artists” collection. Positioned by Rolling Stone Magazine as “the world’s most dangerous band…” and crowned as the “Best Live Act in Europe,” Mr. Circone released the second longest video in MTV history, only behind that of Michel Jackson’s “Thriller.”
Today, he speaks to businesses, professional groups and associations throughout the U.S., while guest lecturing at both The Ohio State University and Notre Dame. He has authored and contributed numerous columns to Columbus Business First on the subjects of branding and positional differentiation. Mr. Circone graduated summa cum laude form The Ohio State University.